If guest blogging is an option you want to look into, here are some tips for you.
- Fine a blog that attracts reader in your genre. For example, if you’ve written a cookbook, look for blogs that focus on cooking. The blog brings in people that enjoy food and cooking, giving you a greater chance of extra sales.
- Find a blog with an already established reader base. Stay away from blogs that only have a few followers. There may be nothing wrong with the blog, but it won’t help your sales much if the blog only has eight readers. If you really like the blog, bookmark the site, keep checking back, and guest post when the list of followers has grown. In the meantime comment on posts so the blog owner recognizes your name.
- Leave links where people can find you. This will help you get new followers and potential buyers. Link to yourself wherever possible – Facebook, Twitter, your blog, website, Pinterest, etc.
- Multitask. If the blog allows it, use reprints when appropriate. You can also repurpose old articles and posts by re-writing them, which takes less time than creating brand new work. You don’t want to spend so much time guest posting that you don’t do any of your other writing.
Using these few tips when guest posting might possible help you increase sales of your books, which is after all, why you write in the first place.