But then, there came that one person that annoyed me. This author began clogging up all my feeds with advertisements for books. It didn’t seem to matter which form of social media I was using, she followed me everywhere.
Instead of getting angry and sending that author a “knock it off” message, I figured it was wiser to learn from him.
· Spread out my posts. This is two-fold. I spread my posts not only throughout the day, but also throughout social media. I don’t make posts on Facebook, Twitter, LinkedIn, etc. all on the same day. I’ve researched when is the best time to post on each site and use that information for my benefit.
· Post varying links. I don’t like to post only about one book or even only about my books. I include links to both Amazon and Nook for my e-books. I use the link to my website for print copies. I post links to my two blogs as well. Changing things up will prevent potential customers from simply scrolling over the same link they know you’ve posted time and time again.
· Post for others. I love it when someone retweets or shares one of my posts. I always return the favor, but I also do it for others just to be nice. (And hoping that they will reciprocate!) This goes back to mixing up the info and links you share.
· Interact with people. You should never just post a link to your book and leave. Talk to people. Comment on their posts. Retweet, favorite, share, like their pages, etc. This is where you make friends out there in cyberspace who will later be willing to either buy your work or share with everyone they know and convince them to buy your work.
· Be patient. Building up the following doesn’t happen overnight. You have to work at it.
I hope these tips help you with your social media campaigns. Remember the key as an author is to get your name and your titles out there in a positive light, not to annoy people so much that they delete you.